Collaborative effort seeks help to restore Arizona forests.

posted by on July 16, 2012 at 02:21 PM

White Mountain Forest Restoration Partnership
Donation Campaign

The Wallow Fire, largest wildfire in Arizona’s history, raged through the Apache-Sitgreaves National Forest last June charring more than ½ million acres of precious woodlands. Now, the matchstick-like logs reaching to the sky are vivid reminders of the devastation and a forest forever changed.

The message is clear: everyone benefits from a healthy forest. Now, a group of environmentalists, small business members and government officials have formed an organization called the White Mountain Forest Restoration Partnership (WMFRP) to help raise money to restore the Apache-Sitgreaves National Forest. Recently, the group of concerned stakeholders tasked PEPPERTREE to develop a campaign to help create awareness for the dire need to restore these precious woodlands. The campaign “It only takes $1 to see the future” asks nature lovers and urbanites alike for donations to restore the Apache-Sitgreaves National Forest. The campaign message is designed to let people know that every little bit counts.

Many were reminded by last year’s Wallow Fire of the dangers and dire need for forest treatment. “This is a critical message. What people don’t understand is that a healthy forest is vital to everyone’s quality of life, whether you live in a mountain community or a desert metropolis like Phoenix,” Bill Greenwood, Executive Director of the Northern Arizona Wood Products Association, said. “Forests serve as a natural playground where families experience the outdoors together, camping, fishing, hiking, biking and hunting. But, even for those who don’t experience the forest firsthand, they are still affected by the water they drink. Forests also act as nature’s reservoirs, distributing water into our streams and rivers.”

Recently the National Forest Foundation (NFF) joined the WMFRP donation efforts as the group’s fiscal partner, providing online donation capacity and advertising. The NFF has also made a commitment to Arizona’s forests by recently adding the region to its Treasured Landscapes forest restoration campaign. “The National Forest Foundation is dedicated to engaging diverse individuals and partners in the stewardship of our treasured National Forests,” said National Forest Foundation Vice President Jennifer Schoonen. “By joining together with the White Mountain Forest Restoration Partnership, we can help give Arizona’s communities and visitors the chance to restore the resources that make the Apache-Sitgreaves National Forest a spectacular place to live, work and play.”

The WMFRP group will focus their efforts on campers over the summer by placing posters and distributing brochures at campsites throughout northeast Arizona. “If every forest visitor gave just $1, we would be able to raise a half million dollars toward restoration,” Greenwood said.

To donate, you can submit a contribution online at  or mail it to: National Forest Foundation, Building 27, Suite 3 Fort Missoula Road, Missoula, MT  59804, call toll free 866-773-4NFF or visit Please note White Mountain Forest Restoration Partnership on donation. The NFF is a 501(c)(3) charitable organization and all donations are tax deductible.