Verde Canyon Railroad New Website Launch

posted by on July 16, 2014 at 02:21 PM

The Verde Canyon Railroad came to us with a new and exciting challenge. They needed a CMS and responsive website that would increase engagement and online sales. Our strategy was simple, showcase the amazing journey and amenities Verde Canyon Railroad offers customers with a clean, modern and fun site. The website, launched on July 14, 2014, is user-friendly and encourages visitors to explore, participate in social conversation and post their experiences.

Each page offers easy access to reservations to help increase conversions and offers an online retail shop for those who would like to purchase memorabilia from the gift shop online.

With more than 70% of vacationers using mobile devises to search and book their vacations and activities, an important facet to this design was one that is responsive in all formats, including mobile and tablet.

As an agency that focuses on tourism, we were thrilled with the challenge to encourage Arizona residents and vacationers worldwide to experience the rails like never before. After all, it’s not the destination. It’s the journey.